Entered by Destination Vancouver

Destination Vancouver’s new website launched in October 2024 with personalisation and an AI Concierge. The next challenge was to connect these features more effectively and leverage the visitor data to increase engagement, enhance the visitor experience, and move visitors along the visitor journey towards visiting Vancouver.

A visitor can select a season, identify their interests, or show preferences through the pages they viewed. That information needed to be made available when they moved between browsing the website and asking the AI Concierge a question. Information provided during a conversation also needed to be available when the visitor returned to browsing.