Entered by: Business Region Göteborg (BRG)

In an era of AI search and misinformation, people build their picture of Gothenburg long before they contact anyone in Gothenburg. The role of the team at Business Region Göteborg (BRG) is no longer to make people find the city, but to ensure they find the right picture of Gothenburg when they seek answers.

This is not just marketing. It is about responsibility, facts, and making it easier to pick Gothenburg.