From telling Tasmania’s story to stewarding the place brand
Entered by Brand Tasmania
Tasmania is small and isolated. Its population is just 580,000, and from May 2026, the Brand Tasmania team has been just 5 people.
Since 2019, Brand Tasmania’s central challenge has been using their limited resources to grow the value of Tasmania’s identity and reputation. The team have done that by building a distinctly Tasmanian approach to place branding, grounded in community, quiet confidence, and the belief that knowing who Tasmania is and what makes the community is distinctive is where the real advantage lies.
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