From brand to collective action: Turning country values into stakeholder engagement
Entered by essential COSTA RICA
Costa Rica’s sustainability and ocean conservation reputation is a national asset. 92% of the nation’s territory is ocean — a defining fact that remained little known among Costa Ricans. Translating this reputation required ownership across the country’s ecosystem.
To address this, essential COSTA RICA needed to move from simply communicating their efforts to mobilising the organisations that could embed, amplify, and extend them across the country.
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