Entered by Copenhagen Capacity

Challenge

Denmark and Sweden face a critical talent shortage, whilst competing in a crowded global market where every nation fights for the same scarce skills. Standing out requires real insight into what talent wants and proof that you are delivering that better than anywhere else.

Insight from a previous campaign showed unusually strong interest from US citizens in the Greater Copenhagen Region. Given Americans often know Europe only as a whole and rarely its small countries, this is striking – particularly given that the Region is tiny. This created a huge opportunity for Copenhagen Capacity to nurture this existing interest.