Five cities that made a name for themselves in unexpected ways
There are a few cities that are lucky enough to be the superstars of the international scenes. But if you’re not New York, London, Paris, or Hong Kong, what can you do to make yourself known on the global stage?
By identifying a unique – and authentic – identity for your city, then it’s possible to make a real impact with your core audience regardless of your size or international renown. Here’s how second and third-tier cities around the world are making a name for themselves…
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