FinTech: standing out in a ubiquitous market
by Jessica Wardle, Managing Partner, M&C Saatchi Export
From Blockchain and crypto-currencies to retail banking, FinTech has exploded onto the global stage. Average global adoption now stands at 33%, up from 16% in 2015 and one-third of consumers utilise at least two or more FinTech services and are increasingly aware of it in their daily lives. (Ernst and Young FinTech Adoption Index)
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