Domestic tourism: Winning tactics for 2020

Strategy Toolbox

As the tourism industry tentatively looks towards restarting, domestic tourism will hold the key to recovery for many. Discover winning strategies to promote your domestic offering to the right audiences.

Mary Harris and David Glass of M&C Saatchi will share research, experience and ideas to help you:

  • Identify and understand consumers most likely to take a holiday in their home country
  • Frame your tourism offer more creatively and effectively for local audiences
  • Produce and implement place marketing campaigns to stand out in a competitive market

Plus hear from Fidan Aliyeva, Brand and Marketing Communications Director, Azerbaijan Tourism Board, Susan Coghill, Chief Marketing Officer, Tourism Australia, Laura Ryan, Head of Marketing and Communications, Limerick City and County Council, and Ana Savsek, Head of Content Digital Marketing Department, Slovenia Tourist Board, as they explore how they have developed their own domestic markets.