Creating a campaign to wow the world
From a viral karaoke song to a tongue-in-cheek take on the Metaverse, Iceland’s campaigns regularly catch the attention of the world. But what happens behind the scenes to create this success? Sveinn Birkir Björnsson, Director of Global Marketing Communications at Business Iceland, shares his expertise – and gives an insight into what he’d be looking for as a member of our 2022 City Nation Place Awards jury.
Thanks for joining us, Sveinn. Business Iceland spans tourism, meetings, investment, and more – what advantages does this deliver when you’re developing your marketing strategy?
That is correct. Serving as the DMO, the IPA, and the TPO, Business Iceland is uniquely positioned to form a comprehensive and integrated marketing strategy that spans different sectors but maintains a certain cohesion. It can be a little challenging at times, where we have to keep a lot of different interests in mind and work with stakeholders across many industries, but nonetheless, I believe this is a great strength for us, and our work is better for it.
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