Entered by Eastern City BID

The Eastern City has become one of London's most popular visitor destinations, home to four free public viewing galleries that attract hundreds of thousands of visitors every year. However, while these attractions offered exceptional experiences above the city, there was little at street level to connect them or encourage visitors to explore the wider area.

Eastern City Business Improvement District saw an opportunity to use wayfinding as more than a practical tool. Their aim was to help people navigate between the viewing galleries while encouraging them to spend more time in the area and discover what the Eastern City has to offer.