Building the coalition of the spirited
Entered by The Regional Council of Lapland
The coalition behind House of Lapland, the region’s shared marketing company, fractured, forcing its closure in 2022. Renewing Lapland’s brand meant rebuilding trust, starting with those who could stop the work before it even began.
Sea-Lapland had long felt overlooked. Their coastal, industrial, and rural lives were absent from the story of fells, reindeer, and wilderness.
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