Entered by Business Region Göteborg (BRG)

Gothenburg does not lack strengths. The region combines global industry, advanced research, fast-growing innovation environments, and a longstanding ability to collaborate. It can move ideas from research to real-world application unusually quickly. Yet Gothenburg has too often been seen through separate stories: an industrial city, a visitor destination, a university city, or an innovation hub. Individually, these stories are strong, but each is far from the whole story.

Mwanwhile, economic uncertainty, geopolitical shifts, and the green transition are intensifying competition for investment, talent, partnerships, and international attention. At the same time, people increasingly form their views through media, search, AI, and peer networks before ever meeting a place organisation.