Entered by ARGE Gruppe am Park × himmel

Innsbruck is a city of immediate contrasts: mountain and city, nature and culture, tradition and future, science and sport. Together, they create “alpine-urban joie de vivre”.

Before the rebranding, however, Innsbruck was communicated through several strong but largely separate brand worlds. City Administration, Innsbruck Marketing, and Innsbruck Tourism addressed different audiences, used different visual systems, and told different parts of the city’s story.