In the face of increasing economic uncertainty, place brand and marketing teams are under pressure to demonstrate their value. But as scope expands beyond visitor and investment attraction, it’s increasingly difficult to account for the impact beyond economic indicators. Great place brand and marketing strategies deliver social returns that extend far beyond heads in beds or how much FDI has been bought to your place.

Measuring the impact of place branding or place marketing requires a nuanced approach. We reached out to our Expert partners to discover what you should be considering in order to measure the true value that you add to your place.

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