Entered by Copenhagen Capacity

In today’s digital economy, the fight for IT talent has intensified all over the world as cities hope to attract and retain the most inspiring start-ups and successful tech firms. This is also the case in Greater Copenhagen – a metropolis that has fostered tech successes such as Just Eat, Skype and Trustpilot. Despite these successes, 50% of all Danish companies had difficulties hiring IT professionals in 2016. Copenhagen Capacity teamed up with over 75 local companies that struggle to hire IT talent, and created a digital campaign that promoted Greater Copenhagen as an attractive tech destination, whilst introducing the audience to open jobs in the region. The team wanted to make Greater Copenhagen top-of-mind amongst international IT specialists and to make those with very specific skills apply for open jobs in Greater Copenhagen.