The Codenhagen Challenge

The Codenhagen Challenge

Learn more about Copenhagen Capacity’s Best Use of Social Media. 

Entered by Copenhagen Capacity

In today’s digital economy, the fight for IT talent has intensified all over the world as cities hope to attract and retain the most inspiring start-ups and successful tech firms. This is also the case in Greater Copenhagen – a metropolis that has fostered tech successes such as Just Eat, Skype and Trustpilot. Despite these successes, 50% of all Danish companies had difficulties hiring IT professionals in 2016. Copenhagen Capacity teamed up with over 75 local companies that struggle to hire IT talent, and created a digital campaign that promoted Greater Copenhagen as an attractive tech destination, whilst introducing the audience to open jobs in the region. The team wanted to make Greater Copenhagen top-of-mind amongst international IT specialists and to make those with very specific skills apply for open jobs in Greater Copenhagen.

The Place Brand Portfolio is City Nation Place's searchable portfolio of Awards case studies from the past five years.