Interview with Catherine Callary, Vice President Destination Development, Ottawa Tourism
We caught up with Catherine Callary, Vice President - Destination Development at Ottawa Tourism, ahead of the City Nation Place Americas conference this week in order to discover her take on place making, collaboration, and the role of a destination marketing organisation.
CNP: What are the advantages for closer collaboration between place making and planning teams, tourism, and economic development teams?
CC: These three functions are like pieces of the puzzle and form a cohesive ecosystem with one another to optimize places for residents and visitors. Placemaking is a term that is linked to specific sites and site improvements or activation. This is a good place to start when considering a place identity, and how designs and experiences within a site can tell a destination’s story.
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