A vibrant place needs three things: a strong place brand acting as a north star; an impactful marketing and communications strategy; and a placemaking vision to bring the brand to life. However, while place branding and marketing are hot topics of discussion, integrating this into the physical spaces in your city or region often isn’t even on the agenda for place teams.

We wanted to know – what should place brand and marketing teams be doing to contribute to or deliver a placemaking strategy that will build the attractiveness and reputation of their place? Below, we’ve collected fifteen expert perspectives to ensure that you’re ready to take your strategy to the next level.

 

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