72hrs The Hague Film Contest

72hrs The Hague Film Contest

Learn more about City Branding, The Hague's Best Citizen Engagement strategy.

Entered by City Branding, The Hague 

The young talent group is an important target for The Hague, which offers a genuine ‘city and sea’ lifestyle. Research has shown that this younger target group does not seem to have a clear idea about what The Hague represents, or only tends to associate it with politics. The goal was to change that image, so that young professionals and students would consider The Hague to be a potential city to visit, or in which to work, live or study. Following the successful campaign ’30 days as a Hagenees’ which earned the City Nation Place Award for best Communication Strategy in 2017, City Branding The Hague launched a second high profile event in order to strengthen the city’s image: The 72hrs The Hague film contest - creating a platform for young creative talent to show their skills in the field of film making, thereby providing original video content centred around The Hague, seen through the eyes of the city’s own residents.

The Place Brand Portfolio is City Nation Place's searchable portfolio of Awards case studies from the past five years.