Learn more about The City of Helsingborg's Best Communication strategy.

Entered by The City of Helsingborg

What are Helsingborg´s strengths and weaknesses if you want to visit the city? An analysis highlighted seven key areas; proud residents, a seaside location with close proximity to beautiful and diverse nature, a continental atmosphere, a food city in the heart of the international Nordic cuisine belt, rich cultural offerings, noteworthy attractions, and good connections. What is it that makes people want to live, visit and invest in Helsingborg? We also needed to figure out the real driving forces behind why people choose a place to visit, establish themselves or take up residence. The conclusion was that one of Helsingborg’s most unique strengths is quality of life; a driving force that no other Swedish city uses in their positioning strategy. People consider Helsingborg a city where one can live well, regardless of whether they are here temporarily or permanently. This analysis was used to develop a new destination plan for visitors.

The Place Brand Portfolio is City Nation Place's searchable portfolio of Awards case studies from the past five years.