Talent attraction is the global challenge right now. With new industry focuses emerging following the pandemic, an exponential growth in tech-related job roles, and the destabilization of the traditional 9-5 office week, cities and nations around the world are re-visiting their strategies to ensure they remain as competitive as possible. And as talented individuals increasingly have the ability to work remotely, understanding your quality of life proposition is essential to promoting your place effectively. Katie Ralston Howe, the Director of the Workforce Division at North Dakota Department of Commerce, joined us to explore how they’re engaging their community in a strategy to attract new residents to the state.

 

We know there’s a global talent shortage at the moment, but why is talent attraction a priority for North Dakota?

Before the pandemic, North Dakota had more jobs available than people to fill them. Despite population growth throughout the last decade, we know that if every unemployed individual, every justice-involved individual exiting our criminal justice system, and every graduate from our post-secondary education system took jobs today, we would still have thousands of jobs open in our state. With lack of workforce being the number one challenge impacting economic growth in our state, we are focusing on helping people around the country discover North Dakota and the quality of life offered here.

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