Place branding and events-hosting strategy

Benchmarking and best practice report:
Place branding and events-hosting strategy

If you’ve found this page, then we’re assuming you are happy to complete our survey which aims to explore how places are making more useful connections between the events that they host, and their broader place branding ambitions. Thank you!

Please click on the button that best describes the type of organisation you represent to find the survey questions appropriate to you.

Place Brand Team

Destination Marketing Organisation or Convention & Visitors Bureau

Investment Promotion Agency or Economic Development Board

Event organiser – B2C events

Event organiser – Association, B2B or Corporate

The survey should take no more than five minutes to complete and you have the opportunity to enter a draw to win a donation to your favourite charity or an Amazon voucher as a thank you. Your data will be confidential and only referenced in aggregate.

Our Report benchmarking best practice in Place Branding & Events Hosting will be published in November and will be free to download – we’ll make sure we let you know when it’s available. The Report will explore how place leadership organisations are collaborating with each other and with event organisers to ensure a positive impact beyond traditional heads-on-beds and incremental spend measurements. We’ll also share insights into the event organisers’ perspectives on the importance of place reputation, economic strengths, and legacy approach when selecting their host partners.

Benchmarking and best practice report:Place branding and events-hosting strategy