Interview with Nahim Mehenni, Director for Place Branding at The New York Times and Raquel Bubar, Director, T Brand Studio International
The New York Times is hosting the pre-conference Think Tank session at this year’s City Nation Place Global conference where our delegates will be considering the differences between place branding, and place marketing. We caught up with Nahim Mehenni, Director for Place Branding at The New York Times and Raquel Bubar, Director, T Brand Studio International to discuss the media owner’s interest in place branding and place marketing. Find out what The NEW YORK TIMES team has learned from working with clients in the tourism and investment promotion sector and discover tips on how place brands can get the most out of a relationship with a media company…
The New York Times has taken the unusual step of appointing a Director with a specific place branding remit: why is this? What are your objectives?
Nahim Mehenni: Before we start we would like to thank the City Nation Place conference for giving us the opportunity to explain what we do at The New York Times in the field of Place Branding.
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