Interview with Caio Esteves, CEO at Places for us
Erik Odhnoff
Head of Structured Finance, Swedbank
We caught up with Caio Esteves, CEO at Places for us, to explore his thoughts on place branding, destination marketing and investment promotion campaigns.
CNP: Whilst place branding has, mostly, moved on from the logo and slogan approach, the design identity to support your strategy is still so important. What do you believe a great place identity should deliver for a city, nation or region?
CE: It is important to separate the 2 concepts: visual identity and place identity.
Visual identity has little to add to city, nation or region. It serves, at the most, to mark a new moment of the place.
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