Understanding the value and strength of nation brands post-COVID
Trends & Ideas
What is the value of a nation brand post-COVID? David Haigh and Parul Soni discuss the findings of the latest Brand Finance Nation Brands report and reflect on the case study of the US - what damage has Trump done and can Biden repair it?
- David Haigh, CEO, Brand Finance
- Parul Soni, Associate Director, Brand Finance
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