Alison Migneault, Chief Marketing Officer with Tourism Kingston (Ontario, Canada), is responsible for developing and guiding the Destination Management and Marketing Organization’s leisure marketing; stewarding the city’s place brand and integrating it across portfolios and partner programs; managing the organization’s agencies of record and in-house team; and developing and leading special projects.

Since joining the organization in 2019, Alison has expanded adoption of the place brand to community partners; skillfully guided marketing programs through the COVID-19 pandemic; prioritized inclusive communication practices; developed and led a growing in-house marketing team; and established a comprehensive research insights program. Under her leadership, Tourism Kingston’s work has been recognized with 20+ national and international awards.

With more than 20 years of experience in marketing and communications, Alison’s strengths include market research, strategic planning, creative development, and brand management, which together create compelling brand-building and place-making programs. She has an innate understanding of authentic marketing and grounds her work in a deep knowledge of the audience. Alison’s experience spans the tourism, post-secondary education, not-for-profit, and charitable sectors. She holds a master’s degree in Canadian Studies and an honours bachelor of arts degree in communication studies and has also completed executive leadership training.

Prior to joining Tourism Kingston, Alison held a senior marketing role with Queen’s University for a decade and worked with a range of portfolios including recruitment, research, alumni relations, and health sciences. Alison was also Festival Director for the Kingston Canadian Film Festival for eight years, securing government funding, expanding programming, and raising awareness of Canadian film and filmmakers. In 2010, Alison co-founded Kingston Animal Rescue, a registered charity dedicated to rescuing, rehabilitating, and rehoming animals in need. She donates countless hours as a board member, volunteer, and foster for animals.