Learn about Marketing Sheffield's entry for Place Brand of the Year
Entered by Marketing Sheffield
Sheffield is the 4th largest city in England, yet consistently flies under the radar. This is not by design, but a product of the ‘get on with it’ mentality of a post-industrial city of strong-willed but friendly people who aren’t bothered about shouting about themselves. However: urbanism, foreign investment, culture and booming new sectors flourished in spite of austerity, and the City Growth department of the City Council recognised the time was right to capitalise on creating a place brand for Sheffield that would address all external audiences – as well as work internally for residents and stakeholders.To access please sign in.