Welcome to CNP Connections, a membership hub for the leadership teams of place brand and place marketing organisations around the world. CNP Connections provides the opportunity to exchange ideas, build your network, and learn from other place brand and marketing strategies all year round. Members have the exclusive opportunity to access in-depth reports or white papers – all on topics and challenges which are at the top of your agenda. You will also join a members-only networking platform enabling you to connect directly with other members to explore shared learnings and new opportunities.

MEASURING THE IMPACT OF YOUR PLACE BRAND ON YOUR PLACE ECONOMY

Connections members are invited to participate in an exciting new research study that aims to measure the direct impact of nation, city, and regional place branding on place economies. There is NO COST for participation: you will be the first to receive the full report and will also have the opportunity to receive an executive summary showing how to use the research to benchmark your place brand and marketing investment and outcomes.


MEMBER ONLY EVENTS AND EXCLUSIVE REPORTS

Collaborative Place Branding White Paper
Members Only Report

Collaborative Place Branding White Paper

Collaboration is key to success in place branding. If you’re able to find a common ground and a common way of working, you can increase the impact of your strategies significantly - and create a more resilient future for your place. But what should you be keeping in mind to promote better collaborative partnerships?

Publication date:

Members Only Round table

Online Round Table | Cultural attractiveness: supporting, developing, and leveraging your brand’s cultural assets

COVID-19 has had a devastating impact on the cultural life of nations, cities and places around the world. Your cultural heritage and cultural sector provide the desired differentiation and attractiveness for people to want to live in, study in, visit, and invest in your place. Join this discussion to share practical advice for supporting the recovery of your place’s cultural attractiveness and find out how other places work with and leverage their cultural sector to tell a strong place brand story.

Members Only Presentation

Exclusive Member Presentation | The role of honesty in investment attraction and equitable economic development

Speaker and full session details to be confirmed.

Investment promotion strategies are frequently criticized for their lack of differentiation and for making the same promises.  In this session we plan to explore how some places are enjoying greater success in attracting investment and working with the private sector by being more open and honest about the challenges their place faces and that they hope to solve through economic development. How can a more collaborative approach with your investors deliver more equitable economic benefits for your place?

Members Only Working Group

Promoting your sustainable credentials

In our 2021 place branding survey, 93% of our respondents believed that having a sustainable approach to tourism or economic development would provide a competitive advantage – but only 54% promoted their sustainable approach in their place brand storytelling. How can you ensure that your more sustainable approach does deliver competitive advantage? And how can you speak with authenticity?

Sustainability in Place Branding
Members Only Report

Sustainability in Place Branding

What do we mean by sustainable tourism or economic development?  How does a commitment to sustainable development goals enhance a place’s reputation and provide competitive advantage? This White Paper explores how nations, cities, and places around the world are defining and working towards a more sustainable approach to developing their place economies. Through case studies and expert comment, the report will also explore how places are telling their story of their commitment to sustainable development to engage citizens, attract visitors, and attract investment.

Publication date:

Members Only Round table

Online Round Table | Your values, your place brand

Join this member-led round table to explore how place brand and marketing teams are developing values-based strategies. It’s long been recognised that destination marketing strategies cannot effectively gloss over issues of governance, policy, or values that might impact negatively on international opinion. But how can a clear understanding and expression of values provide the rock on which a place brand is built? And how do you identify and formulate these values – through citizen engagement, through a changed relationship between political leadership and place brand and marketing teams?

Members Only Working Group

Sustainable place branding post-COP 26

COP 26 will take place in Glasgow over the first two weeks of November. Join this discussion to catch up on everything you might have missed and to begin rethinking what sustainable development should look like in the near future.

Members Only Presentation

Exclusive Member Presentation | How public diplomacy can adapt to the new world of sharp power

Speaker and full session details to be confirmed.

The term “sharp power” refers to the manipulation of diplomatic and economic policies to influence and undermine the political system or policies of another country.  Is “sharp power” the new soft power – or can public diplomacy effectively counter malign intentions as well as promote the nation brand story you want to tell?

CONNECT / COLLABORATE / LEARN

Join our FREE Connections membership hub for more networking and peer-to-peer learning.

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Collaboration is King

Download the exclusive report on promoting better collaborative partnerships

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Our Members

Antigua & Barbuda Tourism Authority - Connections member Bizkaia Talent - Connections member Brand Scotland - Connections member
Brand Tasmania - Connections member Discover Puerto Rico - Connections member essential Costa Rica - Connections member
Fairfax County Economic Development Authority - Connections member Invest Hong Kong - Connections member Imagen de Chile - Connections member
Jampro - Connections member Lesotho National Development Corporation - Connections member
Los Cabos Tourism Board - Connections member Marketing Liverpool - Connections member Marketing Sheffield - Connections member
Ministry of Investment [Invest Saudi] - Connections member Norwich BID - Connections member Ottawa Tourism - Connections member
Tel Aviv Global - Connections member Vibe Israel - Connections member Visit Britain - Connections member
Visit Florida - Connections member Visit Mexico - Connections member Visit Tulsa - Connections member
Azerbaijan Tourism Board - Connections member Brand Lithuania Unit - Connections member Cape Town Tourism - Connections member
Northern BC Tourism Association - Connections member Royal Docks - Connections member South Bend - Connections member
Tourism Tourism - Connections member Vancouver Tourism - Connections member Bergen - Connections member
Wesgro - Connections member