Welcome to CNP Connections, a membership hub for the leadership teams of place brand and place marketing organisations around the world. CNP Connections provides the opportunity to exchange ideas, build your network, and learn from other place brand and marketing strategies all year round. Members have exclusive access to quarterly round table discussions, member presentations, and in-depth reports or white papers – all on topics and challenges which are at the top of your agenda. You will also join a members-only networking platform enabling you to connect directly with other members to explore shared learnings and new opportunities.

MEMBER ONLY EVENTS AND EXCLUSIVE REPORTS

Members Only Presentation

Exclusive Member Presentation | Creative thinking for place brands

Anders Nyland, CEO for Visit Bergen in Norway – winners of the 2020 City Nation Place Award for Best Use of Design - shares his credo on using creativity, combined with facts and analysis, to stand out from the crowd. “It has never been easier to speak out, but it has never been more difficult to be heard. That is why you have to be different.”  Join the session to discuss how place brand and marketing organisations can develop more creative cultures and encourage all stakeholders to embrace and own your creative approaches.

Working Group Members Only

Sustainability Working Group | Auditing your recovery strategy for sustainability

Join this session to hear from the participants in the “Road to Recovery” project run by the Travel Foundation in partnership with City Nation Place ahead of last year’s Global conference. What are their ongoing learnings? As a group, how can Connections members work together to identify solutions to the ongoing challenge of balancing the desire for sustainable development with the need to urgently recoup revenues for their tourism sector.

Engaging Citizens in Place Branding
Members Only Report

Engaging Citizens in Place Branding

The ultimate objective of any place brand or marketing initiative is to deliver benefits for the citizens of that nation, city, or place. And of course, a place brand is more than the sum of its geography and physical attractions, a place brand reflects its people. This White Paper will explore how place brand and marketing teams are ensuring that the citizen’s voice is heard and is influential in the development of place brand and marketing strategies.  Through case studies and expert comment, this Report will explore how places are consulting with citizens, engaging citizens in the promotion of the place brand, and measuring the impact of their work through citizen feedback.

Publication date:

Members Only Round table

Online Round Table | Working better together: Improving collaboration between place brand and marketing teams

Join this member-led round table discussion toshare approaches for improving collaboration between economic development,tourism, investment promotion, talent attraction, place making, diplomacy andother place brand and marketing teams.  How are places adapting organisational structures to foster betterrelationships? Are teams taking on changing roles or KPIs to reflect theirdifferent strengths and better support the common goals?  What data are places using to demonstratethat better collaboration delivers more effective results? 

Members Only Presentation

Exclusive Member Presentation | Implementing effective place-to-place marketing collaborations

Leigh Dawber, head of marketing for Cape Town Tourism has been a proactive leader in understandingthe financial, creative, and reach opportunities of effective place to placecollaboration on marketing initiatives. Hear from Leigh as she shares what she has learned about the pros andcons of collaboration and how to best manage joint objectives and then join thediscussion as we explore how place to place collaborations can perhaps gofurther – and how they can work across investment promotion and other objectivesas well as for tourism attraction.

Members Only Working Group

Sustainability Working Group | Shifting from destination marketing to destination management

What are the advantages to having a destination management focus rather than a purely marketing-driven approach? And what does it really mean for your destination? The Travel Foundation will be joining us to explore the structural changes you need to successfully transition from marketing to management, and top tips to ensure this strategy will make your place more resilient.

Collaborative Place Branding White Paper
Members Only Report

Collaborative Place Branding White Paper

This White Paper will provide a deeper analysis of how place brand marketing organisations are developing and improving effective collaborations, through short case study examples and expert comment.  The first section will provide an overview of how teams can work together within a place – how tourism, economic development, investment promotion can work more effectively with political and private sector stakeholders to manage and build place reputation, attract talent, investment, and visitors, and drive economic development.  The second section will highlight examples of collaboration between places on marketing and knowledge sharing. 

Publication date:

Online Round Table | Cultural attractiveness: supporting, developing, and leveraging your brand’s cultural assets
Members Only Round table

Online Round Table | Cultural attractiveness: supporting, developing, and leveraging your brand’s cultural assets

COVID-19 has had a devastating impact on the cultural life of nations, cities and places around the world. Your cultural heritage and cultural sector provide the desired differentiation and attractiveness for people to want to live in, study in, visit, and invest in your place. Join this discussion to share practical advice for supporting the recovery of your place’s cultural attractiveness and find out how other places work with and leverage their cultural sector to tell a strong place brand story.

Exclusive Member Presentation | The role of honesty in investment attraction and equitable economic development
Members Only Presentation

Exclusive Member Presentation | The role of honesty in investment attraction and equitable economic development

Speaker and full session details to be confirmed.

Investment promotion strategies are frequently criticized for their lack of differentiation and for making the same promises.  In this session we plan to explore how some places are enjoying greater success in attracting investment and working with the private sector by being more open and honest about the challenges their place faces and that they hope to solve through economic development. How can a more collaborative approach with your investors deliver more equitable economic benefits for your place?

Sustainability Working Group | Promoting your sustainable credentials
Members Only Working Group

Sustainability Working Group | Promoting your sustainable credentials

In our 2021 place branding survey, 93% of our respondents believed that having a sustainable approach to tourism or economic development would provide a competitive advantage – but only 54% promoted their sustainable approach in their place brand storytelling. How can you ensure that your more sustainable approach does deliver competitive advantage? And how can you speak with authenticity?

Sustainability in Place Branding
Members Only Report

Sustainability in Place Branding

What do we mean by sustainable tourism or economic development?  How does a commitment to sustainable development goals enhance a place’s reputation and provide competitive advantage? This White Paper explores how nations, cities, and places around the world are defining and working towards a more sustainable approach to developing their place economies. Through case studies and expert comment, the report will also explore how places are telling their story of their commitment to sustainable development to engage citizens, attract visitors, and attract investment.

Publication date:

Online Round Table | Your values, your place brand
Members Only Round table

Online Round Table | Your values, your place brand

Join this member-led round table to explore how place brand and marketing teams are developing values-based strategies. It’s long been recognised that destination marketing strategies cannot effectively gloss over issues of governance, policy, or values that might impact negatively on international opinion. But how can a clear understanding and expression of values provide the rock on which a place brand is built? And how do you identify and formulate these values – through citizen engagement, through a changed relationship between political leadership and place brand and marketing teams?

Sustainability Working Group | Sustainable place branding post-COP 26
Members Only Working Group

Sustainability Working Group | Sustainable place branding post-COP 26

COP 26 will take place in Glasgow over the first two weeks of November. Join this discussion to catch up on everything you might have missed and to begin rethinking what sustainable development should look like in the near future.

Exclusive Member Presentation | How public diplomacy can adapt to the new world of sharp power
Members Only Presentation

Exclusive Member Presentation | How public diplomacy can adapt to the new world of sharp power

Speaker and full session details to be confirmed.

The term “sharp power” refers to the manipulation of diplomatic and economic policies to influence and undermine the political system or policies of another country.  Is “sharp power” the new soft power – or can public diplomacy effectively counter malign intentions as well as promote the nation brand story you want to tell?

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Our Members

Antigua & Barbuda Tourism Authority - Connections member Bizkaia Talent - Connections member Brand Scotland - Connections member
Brand Tasmania - Connections member Discover Puerto Rico - Connections member essential Costa Rica - Connections member
Fairfax County Economic Development Authority - Connections member Invest Hong Kong - Connections member Imagen de Chile - Connections member
Jampro - Connections member Lesotho National Development Corporation - Connections member
Los Cabos Tourism Board - Connections member Marketing Liverpool - Connections member Marketing Sheffield - Connections member
Ministry of Investment [Invest Saudi] - Connections member Norwich BID - Connections member Ottawa Tourism - Connections member
Tel Aviv Global - Connections member Vibe Israel - Connections member Visit Britain - Connections member
Visit Florida - Connections member Visit Mexico - Connections member Visit Tulsa - Connections member
Azerbaijan Tourism Board - Connections member Brand Lithuania Unit - Connections member Cape Town Tourism - Connections member
Northern BC Tourism Association - Connections member Royal Docks - Connections member South Bend - Connections member
Tourism Tourism - Connections member Vancouver Tourism - Connections member Bergen - Connections member
Wesgro - Connections member