City Nation Place Global
9th annual City Nation Place Global, London
09
Nov
Welcome: Challenges and opportunities for place brand strategies
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Learn from leading experts on geopolitics, economics, trade and investment, and societal behaviours what they think will be the key trends demanding a response from the leaders of place brand and marketing organisations, whether they are working to manage or promote the reputation of a nation, a city, or a region. Given the ongoing impact of the upheaval wrought by the pandemic on so many aspects of society and business, the repercussion of the war in Ukraine on politics and economics, and of course the growing impact of climate change, what will be the lasting changes on how companies decide where to invest, and how people will be choosing where to live, work, or visit?
Featuring perspectives from Jonathan Woetzel, McKinsey Global Institute; Jeremy Smith, The Travel Foundation; Jake Hirsch-Allen, LinkedIn
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Clare is the founder and director of City Nation Place, the global forum for place branding and place marketing. City Nation Place creates connections and shares best practice between country brands, regional brands, and city brands around the world through articles, interviews, surveys, white papers, a membership group, and conferences.
Clare’s interest in the complex area of place branding was sparked whilst working on a series of Nation Branding Masterclass events, led by Simon Anholt, one of the first thought-leaders to speak about and promote the concept of place branding. Having listened to Simon address audiences in Accra, Delhi, Dubai, London and Singapore on how policy, governance, and symbolic actions need to combine with branding and marketing to create a competitive identity and drive economic growth, she continued to follow the growth in this sector. Clare launched the first City Nation Place Global conference in London in 2015: CityNationPlace.com has been steadily building followers and in 2017, she launched the first City Nation Place Americas conference, in 2018 City Nation Place Asia Pacific took place in Singapore, and 2019 saw the first City Nation Place UK, specifically for towns, cities and regions across the UK, and the launch of the first City Nation Place LatAm & Caribbean event. Clare manages the small team at City Nation Place alongside providing event consultancy and management for a number of clients in the publishing and trade association sector, including running the World Media Awards for the World Media Group and event consultancy for the UK Association for Online Publishers.