City Nation Place Global

9th annual City Nation Place Global, London 

Register your interest for 2023

09 Nov

Welcome: Challenges and opportunities for place brand strategies

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Learn from leading experts on geopolitics, economics, trade and investment, and societal behaviours what they think will be the key trends demanding a response from the leaders of place brand and marketing organisations, whether they are working to manage or promote the reputation of a nation, a city, or a region. Given the ongoing impact of the upheaval wrought by the pandemic on so many aspects of society and business, the repercussion of the war in Ukraine on politics and economics, and of course the growing impact of climate change, what will be the lasting changes on how companies decide where to invest, and how people will be choosing where to live, work, or visit?

Featuring perspectives from Jonathan Woetzel, McKinsey Global Institute; Jeremy Smith, The Travel Foundation; Jake Hirsch-Allen, LinkedIn