City Nation Place Global
9th annual City Nation Place Global, London
10
Nov
Thinking differently about place brand organisational structure and purpose: Tourism Vancouver Island becomes 4VI
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- Why Tourism Vancouver Island is transforming to 4VI – a social enterprise defining the destination and working for its sustainable future
- Creating a narrative to bring stakeholders on the transformation journey
- How this is working in practice – in terms of long-term funding security, developing the organisation’s expertise and delivering on mission
Speakers
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Anthony Everett, ICD.D currently is the President and CEO of 4VI, a social enterprise formed to ensure that travel is a force for good for Vancouver Island – forever. 4VI transitioned from a destination management organization, previously known as Tourism Vancouver Island, in April 2022. In addition to his CEO position, he is the Chair of the BC Regional Tourism Secretariat made up of the province’s five regional tourism organizations.
Anthony has been involved in tourism in British Columbia for 30+ years starting his career at The Butchart Gardens in visitor services and then establishing Butchart Gardens’ Media Relations department. In 1999, he was recruited to Tourism Victoria to manage the Media Relations Department until 2003 when he joined the team at Tartan Public Relations as Account Director. In 2006, Anthony moved away from Vancouver Island to lead the Northern British Columbia Tourism Association until 2015.
From 2011 to 2017, Anthony Chaired the Board of Directors for the 2015 Prince George Canada Winter Games Host Society. Well versed as a director with various organizational boards, he has gained experience from his involvement with the Myeloma Canada Board of Directors (June 2016 – 2020), go2HR Board of Directors (2012 – 2016), and the Canada Games Council (CGC) Board (fall 2016 – present). Currently, in addition to the CGC Board, Anthony is the Chair of the Bid Evaluation Committee for the 2027 Canada Winter Games to be held in the Yukon.
Anthony graduated from the ICD-Rotman, Directors Education Program in May 2017 and achieved his Institute of Corporate Directors, ICD.D in June 2017.
Anthony has earned significant achievements through his career including the Canadian Sport Tourism Alliance (CSTA) Prestige Award 2016, the Queen Elizabeth II Diamond Jubilee Medal, and the 2015 Prince George Citizen of the Year.