City Nation Place Global
9th annual City Nation Place Global, London
10
Nov
Positioning a rural municipality as a centre for quality of life and rural innovation: Idanha-a-Nova
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How a strategy that was first developed in 2015 has provided the foundation for growth and resilience – particularly during and after the pandemic when perceptions of “quality of life” were changed
- What lessons can we learn from Idanha’s story about maintaining the momentum of a place brand proposition?
- How has the strategy developed to meet changing needs?
- What’s next – building collaboration within the region
Speakers
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Armindo Jacinto (Idanha-a-Nova, 1964) is the Mayor of Idanha-a-Nova, Portugal, since June 2013.
He is also the President of the Administration Council of Naturtejo, the entity that promotes the Naturtejo UNESCO Global Geopark, located in Central Portugal, near the border with Spain.
Armindo Jacinto has a Bachelor's Degree in Agricultural Sciences from the School of Agriculture of the Polytechnic Institute of Castelo Branco, where he nurtured his interest in agriculture and rural development.
He works with various institutions and associations in the fields of tourism, culture, agriculture, environmental sustainability and local development.
Today, Idanha has three UNESCO designations: City of Music, Global Geopark and Biosphere Reserve, and is also a member of the International Network of Eco-Regions.