City Nation Place Global

9th annual City Nation Place Global, London 

Register your interest for 2023

10 Nov

Measuring the impact of place brands on place economies

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An update on the “holy grail” project being undertaken by Bloom Consulting, with the support of City Nation Place, to establish a rigorous model for measuring the ROI of place brand strategies.

  • Establishing an industry standard for “perception” of place brands
  • What the work so far tells us about the impact of perception on place economies
  • And the impact of investment in place brand management and marketing ….What’s next