City Nation Place Global

9th annual City Nation Place Global, London 

Register your interest for 2023

10 Nov

Leveraging and building place brand strategies as a unifying narrative - Costa Rica

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Place brand strategies require a strong, authentic narrative to engage and motivate all stakeholders, and to inspire and attract the audiences you wish to influence – investors, talent, and visitors. What are the keys to identifying and developing your place’s unifying narrative and vision?  Learn from two places who have developed a strong narrative: Tasmania’s brand has engaged civic pride and created a strong sense of identity that is delivering economic benefits and Costa Rica’s sustainable positioning is paving the path to long-term success in investment attraction and economic development.

Case study presentations and discussion to focus on:

  • Sustainability
  • Civic pride