City Nation Place Global
9th annual City Nation Place Global, London
10
Nov
Leveraging and building place brand strategies as a unifying narrative
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Place brand strategies require a strong, authentic narrative to engage and motivate all stakeholders, and to inspire and attract the audiences you wish to influence – investors, talent, and visitors. What are the keys to identifying and developing your place’s unifying narrative and vision? Learn from two places who have developed a strong narrative: Tasmania’s brand has engaged civic pride and created a strong sense of identity that is delivering economic benefits and Costa Rica’s sustainable positioning is paving the path to long-term success in investment attraction and economic development.
Case study presentations and discussion to focus on:
- Sustainability
- Civic pride
Speakers
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Todd Babiak is CEO of Brand Tasmania. He made the switch from place branding and economic development consulting, with Story Engine and Places are People, where he had worked with clients in North America, Latin America, Europe, Africa, and Australia. Why did he move to Tasmania, to join his former client as CEO? He had never implemented a strategy before, and he was inspired to understand why people didn’t always take action on his “brilliant advice.”
Now he gets it.
See tasmanian.com.au and toddbabiak.com.