City Nation Place Global
9th annual City Nation Place Global, London
10
Nov
Leadership Panel: From strategy to implementation
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How are place brand and marketing organisation leaders ensuring that ambitious strategies are delivered, sometimes with challenged budgets? Panel discussion focusing on…
- Organisational structure and building more effective teams
- Building better collaboration with counterpart place organisations and other stakeholders
- Using data and technology to deliver better responses to challenges and opportunities
- Setting the right KPIs
Speakers
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Geerte Udo has been appointed CEO of amsterdam&partners effective March 2019. She is known as being a decisive connector with vision and a creative spirit.
Together with the amsterdam&partners team, Geerte focusses on one mayor goal: to ensure that the Amsterdam Area remains liveable and prosperous for all the stakeholders.
We do this by seizing opportunities and solving problems, with residents being the focal point of these efforts. Visitors and companies that add value to the Amsterdam Area are also guaranteed a warm welcome. amsterdam&partners focuses on quality rather quantity when it comes to the visitor economy and attracting businesses, conferences, and talent to the region.
Udo looks not only at the issues of today, but also those of tomorrow. How do we ensure that the Amsterdam Area will continue to be a great place to live, work, and study for everyone in the future? A place known for its open and diverse culture, where people have respect for each other and the environment.
The company uses data, new technologies such as artificial intelligence, and storytelling to build on the sustainable reputation of Amsterdam Area. They guide residents, companies, and conferences to familiar and less familiar places and contributes to ways of reducing nuisance.
Udo is a born networker, visionary and connector. But most of all she is a source of inspiration. Creating connections between partners in government, the business community, knowledge institutions, and cultural organizations makes it possible to take up challenges and seize opportunities.
Geerte studied Public Administration at Leiden University. After graduating, she joined the consultancy firm Twijnstra Gudde in 2000 as a consultant. There she worked on issues largely related to alliances and change management in the public sector. In 2006, she moved to Amsterdam Partners and in 2013 she joined the management team of what was then Amsterdam Marketing, now amsterdam&partners. Udo discovered her love for art, culture, and good food at an early age. She has lived in Amsterdam for 20 years.
Dr. Heike Döll-König is a passionate Germanist and literary scholar. Since 2010 she has been the Managing Director of Tourismus NRW e.V. and in this function has always been a pioneer in forward-looking destination marketing. Previously she was communications and press officer at the state government of North Rhine-Westphalia, most recently head of location marketing and communications at the NRW Ministry of Economic Affairs. She is also active in tourism committees at state and national level, including deputy president of the DTV and member of the DRV Germany Committee.
Enver was appointed CEO of Cape Town Tourism in 2013. Enver has been involved in various
ground-breaking projects, including pioneering the first ever Responsible Pricing policy for the
tourism industry in Cape Town, conceptualising the first Mobile Visitor Information Vehicle in Africa
and implementing the first-ever integrated management system in a tourism organisation. His current
focus is to work alongside his team and stakeholders, driving innovation and transformation though
campaigns that raise Cape Town's profile as a leading and accessible global destination.
Experienced Head of the Country Brand Promotion Department with a demonstrated history of working in the public and private sectors. Skilled in marketing strategy, public relations, and brand promotion. Strong marketing professional, a good communicator and team player.
As a specialist in the economic field, Irina has experience in several European Union projects related to the DCFTA implementation.
Within the Invest Moldova Agency, Ms. Tolstousov is involved in activities related to the Republic of Moldova's promotion as an investment, export offer, and touristic destination. Previously had been responsible for the export promotion activities focusing on the Fashion Industry.
Ms. Irina is a holder of a Bachelor and a Master's Degree in Marketing Management, the master's thesis being the Brand promotion of the Republic of Moldova.