City Nation Place Global
9th annual City Nation Place Global, London
10
Nov
Harnessing the power of broadcast partnerships
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Purchase the Digital Delegate package to access all of the recorded sessions from Global 2022
With the rise in social and digital media, TV and radio brands can be very effective platforms for place and destination brands to partner with.
Broadcasters have retained their audiences and offer the opportunity to reach not just millions of people, but also target the right people. So how can you harness the power of broadcast?
- Understand the latest broadcast trends and how to unlock the potential of broadcast media
- Learn how broadcast campaigns can be a key part of an integrated marketing and communications strategy.
- Hear case studies of destinations that have focused onspecific programmes to successfully target and engagekey audiences.
Speakers
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Elliott King is a digital marketing expert and Managing Partner of MintTwist part of FINN Partners.
Elliott has decades of experience crafting memorable and effective digital campaigns and products to engage audiences across different sectors. He acts as a value-adding strategic advisor to clients, working with teams across large and small brands including tourist boards, hotels chains as well as attractions to improve awareness and engagement amongst new and existing customers.
A visiting lecturer across several UK universities, he’s also authored many CPD certified digital marketing courses and workshops.