City Nation Place Global

9th annual City Nation Place Global, London 

Register your interest for 2023

10 Nov

Focusing on what really matters

Only available for City Nation Place Global 2022 delegates. Sign in to view.

Purchase the Digital Delegate package to access all of the recorded sessions from Global 2022

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Understanding the perspectives of different target audiences is central to a successful place brand strategy. It enables you to focus on what really matters and get improved results.

Surveying opinions of 100,000 respondents from 100 markets worldwide, Brand Finance’s Global Soft Power Index offers more data points on place brands than any other research study. This allows us to analyse what particular brand attributes drive reputation and influence among different audiences, and to help you design a successful place brand strategy.

Join us to use perceptions research to uncover what really matters and how that differs across audiences – from the United States to China, from Gen Z to Boomers.