City Nation Place Global

9th annual City Nation Place Global, London 

Register your interest for 2023

10 Nov

Engaging your private sector in the development of a unified city-brand – Case study: Brussels

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Purchase the Digital Delegate package to access all of the recorded sessions from Global 2022

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We all know a unified destination brand is a complex process that involves multiple layers of stakeholders and is developed from the bottom-up. But rarely do we talk about the role of private sector organizations in the development of destination brands.

They are key ambassadors to their destination: they recruit, engage with their community, and impact the visitor experience. Join this session to learn:

  • How to involve private sector stakeholders from the ground-up to create a more meaningful and consistent destination brand experience
  • Understanding and managing the brand management challenges