City Nation Place Global
9th annual City Nation Place Global, London
09
Nov
Collaborative branding in the Nordic region
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Laura Kamras is Director for Public Diplomacy at the Ministry for Foreign Affairs of Finland, a position she has held since September 2018. Finland’s country image work is run by the Finland Promotion Board, whose members include representatives from the public and private sectors. Kamras is Secretary-General of the Board, whose operational work happens at the Unit for Public Diplomacy. The Ministry for Foreign Affairs heads Finland’s network of diplomatic missions; coordinates major projects and resources; organises visits by journalists and opinion leaders; and works with key partners and stakeholders. The key factors of Finnish country image work include unified key messages, a shared storyline, and putting into practice the necessary broad cooperation network with stakeholders.