City Nation Place Global
9th annual City Nation Place Global, London
10
Nov
A sustainable vision for successful sectoral development: Barcelona
Only available for City Nation Place Global 2022 delegates. Sign in to view.
Purchase the Digital Delegate package to access all of the recorded sessions from Global 2022
Hear how Barcelona’s Green Deal brand strategy provides the foundation for sectoral growth strategies – and in particular for the development of a strong blue economy proposition.
- Leveraging The Americas Cup to develop skills and drive investment– all on top of the tourism attraction potential
- How the city implements collaborative processes to deliver legacy benefits and sectoral success
Speakers
Confirm cancellation
Something went wrong.
An error occurred trying to play the stream. Please reload the page and try again.
Close
Gloria Boix is the Head of City Branding Projects of Barcelona City Council.
With more than 15 years of experience in international promotion and strategic project management, marketing and communication.
Before joining the City Council, she worked in several organizations such as Mobile World Capital Foundation and Fira Barcelona, boosting international promotion with Barcelona Brand as an economic attraction asset. As well as in the private sector developing strategies on business model transition.
Gloria Boix holds a degree in German Studies by the Universitat de Barcelona and a Master in Digital Business by ISDI.