City Nation Place UK

  • 08:00

    Welcome breakfast and networking

  • 08:40


  • 09:00
  • 09:15

    Learn how Sheffield is prioritising collaborative and inclusive growth, and what this means for residents, as well as trade, tourism, and talent attraction

    • Strategies and policies that address liveability and inequality
    • Partnerships and regional collaborative working and how it has made a difference
    • Developments from regeneration to tourism that harness the power of the collective
    • The role of place branding and marketing in helping organisations achieve their objectives, in unique and inventive ways
  • 09:40

    Evolutions in strategy, funding, and purpose for place brand and marketing organisations

    Hear how place leadership teams and place brand and marketing teams are thinking differently about collaboration, funding, purpose, and how to achieve their core objectives

  • 10:25

    Opening visitors’ eyes to new travel opportunities with place-to-place collaboration

    • Learn how the teams at London & Partners and Visit Scotland launched a dual destination tourism campaign to encourage tourists to visit both London and Scotland during their trip
    • Discover the tools you need to make a place-to-place collaboration work successfully
    • Adopting a rigorous test-and-learn approach to ensure that the strategy meets the needs of all partners
    Eliza Ferguson
    Eliza Ferguson Consumer Marketing Lead, London & Partners
  • 10:45


  • 11:15

    Why your place needs a strong story to be successful

    Creating a forward-looking, shared story through the eyes of your stakeholders is key to attracting investment, the right sort of development, funding, events, talent and much more: it’s your X factor!

    Jackie Rigby
    Jackie Rigby Head of Affordable Housing Strategy, Homes England
  • 11:45

    Leveraging data to tell your place story more effectively

    How to identify, source, and manage the data that is available across all your place stakeholders to inform your strategy and feed into your place narrative more effectively

  • 12:15

    Panel: Place and the private sector

    How can place leadership teams, and place brand and marketing organisations, most effectively engage the private sector in the place vision?  How do private sector partners see their role in building the place economy through better place shaping, through investment, and through ambassadorship?

  • 12:45


  • 13:45

    Passing the baton: Engaging the next generation in your place brand strategy

    • How and why Burnley are working to share the passion for Burnley with Millennials, Gen Z, and beyond
    • Creating a sister-brand that is specifically tailored to younger generations
    • Developing new opportunities to upskill your young people and secure a pipeline of future ambassadors
    Rachel Bayley
    Rachel Bayley Burnley Place Brand Manager, Burnley Borough Council
  • 14:05

    PANEL: Implementing strategies to deliver more sustainable place and tourism economies

    Learn from our panel the strategies and tactics that are delivering effective change and helping places to meet sustainable development goals

  • 14:35

    Join a Round Table discussion with fellow delegates and our expert partners:

    How do you measure success? Setting strategic goals, evaluating outcomes, demonstrating impact 
    Konrad Jagodzinski, Place Branding Director, Brand Finance
    Artur Bryzghalov, Place Branding Manager, Brand Finance
    Caitlin Johnson, Head of PR, Social and Content, VisitBritain

    Small budgets. Massive impact. How agile DMOs showcase their destination
    Chelsea Mosgrove, Director of Sales, Crowdriff 

    Defeat the doomsayers: How to own the narrative of your evolving city centre
    Simon Yewdall, Strategy Director, DNCO

    Strategies for ensuring the local economy benefits from visitor spend 
    Colin Munro, Managing Director, Miconex
    Ria Beeson, Business Development Manager, Miconex 

    The importance of being accessible 
    Richard Veal, Managing Director, Simpleview Europe 

    Power in partnership: Unlocking success through co-op digital marketing
    Antony Powell, Sales Director, Sojern
    Dan Nikolopulos, Associate Sales Executive, Sojern

    How to achieve your location's economic potential by a place led approach
    John Till, Director, ThinkingPlace

  • 15:25


  • 15:50

    The Power of Place

    • 15:50

      Place - The lever that drives investment

      • Discover how Kent is putting place at the heart of their strategy to drive inward investment and attract businesses to the region

      Simon Ryan Investment Director, Locate in Kent

      Talent attraction for the WiN

      • Discover how Norwich leveraged their place brand to promote themselves to prospective new residents with the Work in Norwich campaign
      • Developing a narrative that leads with the best of your place, but is honest about who you are 
      • Lessons on navigating the intricacies of external funding - and seeking sustainable revenue streams

      Isabel Johnson Head of Marketing, Norwich BID

  • 16:20

    Fostering stakeholder collaboration to build your cultural attractiveness

  • 16:40

    When Hollywood comes calling: destination management under the spotlight in Wrexham

    • How the success of Wrexham FC and the involvement of Hollywood royalty has come at the right time in the city’s development of its destination management strategy
    • Managing the challenges and opportunities created
    • Building on civic pride 
  • 17:00


  • 17:10

    Closing drinks reception hosted by Brand Finance

  • This will be a unique opportunity to experience first-hand how the very identity of Sheffield has been shaped through built environment, culture and partnerships.

    Led by the city’s Place Brand and Marketing Manager, Mark Mobbs and Wendy Ulyett, Marketing Manager for Visitor Economy, and with key city players sharing the project stories along the route, you will gain an understanding of the past, present and future of Sheffield and how public and private sector approaches co-exist to mutual benefit.

    Wendy Ulyett
    Wendy Ulyett Marketing Manager for Visitor Economy, Marketing Sheffield
  • 09:30

    Heart of the City - building culture and heritage as destinations.

    Matt Bigland
    Matt Bigland Founder & CEO, Blend Family
    James O'Hara
    James O'Hara Leah's Yard
    Andrew Davison
    Andrew Davison Project Director, Queensberry
  • 10:30

    Future High Streets Fund – liveability, culture and events.

    Professor Vanessa Toulmin
    Professor Vanessa Toulmin Director of City and Culture, University of Sheffield
  • 11:20

    Park Hill tour – mixed use housing, student accomm, office space and arts – plus future development.

    Mark Latham
    Mark Latham Development Manager, Urban Splash
  • 12:15

    Buffet lunch at South St Kitchen

  • 13:15

    Grey to Green, Pollen, waterways and Castlegate – a better, more sustainable urban environment.

    Loz Barker Director of Pollen Market, Grey to Green
  • 14:10

    Housing and culture

    Jonathan Wilson
    Jonathan Wilson Managing Director, Citu
    Hannah Limming
    Hannah Limming Head of Brand, Citu
  • 15:00

    The continued expansion of Kelham Island

    Richard Spackman Development Director, Capital & Centric
  • 15:45

    West Bar and Legal & General - large scale investments by the private sector

    Pete Swallow
    Pete Swallow Director, Urbo Regeneration
    Tom Swallow
    Tom Swallow Director, Urbo Regeneration
  • 16:30

    (Optional) beer at Hop Hideout in Kommune