Join us in Sheffield [a city that is demonstrating the power of stakeholder collaboration to attract talent, visitors, investment, and media attention] to take away actionable ideas to support your own place brand and marketing strategy.
Topics covered will include:
Evolutions in strategy, funding, and purpose for place management and marketing organisation
Strategies to deliver more sustainable place and tourism economies
Engaging the next generation in your place brand strategy
Working more effectively with your private sector to regenerate and build place attractiveness
Leveraging data to tell your story more effectively
Creating a unified place narrative across communications with citizens, business, and visitors to build place brand reputation