How are perceptions of the UK created, and how are they changing? Hear from Conrad Bird, Director at the GREAT Britain Campaign, how can the brand architecture of Great Britain work best for all stakeholders?
Why is it important for your citizens to feel involved from the start - and what strategies and tactics can you use to research and communicate with citizen stakeholders in your place branding strategy?
Where do BIDs fit with the evolving nature of collaboration between cities and towns? Elizabeth Faulkner, BID Manager at Altrincham Unlimited, shared how they managed to turn around the town centre's fortunes.