Promoting your sustainable credentials

Name: Sustainability Working Group | Promoting your sustainable credentials
Uploaded: 2021-10-06T15:00:00+00:00
Duration: 1 h
Description: In our 2021 place branding survey, 93% of our respondents believed that having a sustainable approach to tourism or economic development would provide a competitive advantage – but only 54% promoted their sustainable approach in their place brand storytelling. How can you ensure that your more susta

In our 2021 place branding survey, 93% of our respondents believed that having a sustainable approach to tourism or economic development would provide a competitive advantage – but only 54% promoted their sustainable approach in their place brand storytelling. How can you ensure that your more sustainable approach does deliver competitive advantage? And how can you speak with authenticity?

Wednesday 6th October 2021, 3pm BST | 7am PST | 10am EST | 4pm CET | 10pm SGT

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