Online Round Table | Your values, your place brand
Join this member-led round table to explore how place brand and marketing teams are developing values-based strategies. It’s long been recognised that destination marketing strategies cannot effectively gloss over issues of governance, policy, or values that might impact negatively on international opinion. But how can a clear understanding and expression of values provide the rock on which a place brand is built? And how do you identify and formulate these values – through citizen engagement, through a changed relationship between political leadership and place brand and marketing teams?
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