Online Round Table | Your values, your place brand

Join this member-led round table to explore how place brand and marketing teams are developing values-based strategies. It’s long been recognised that destination marketing strategies cannot effectively gloss over issues of governance, policy, or values that might impact negatively on international opinion. But how can a clear understanding and expression of values provide the rock on which a place brand is built? And how do you identify and formulate these values – through citizen engagement, through a changed relationship between political leadership and place brand and marketing teams?

Join a small group of place branding professionals to explore a mutual challenge or opportunity. These virtual discussions will allow you to network with your peers, sound ideas off each other, and co-create solutions.

Places are limited, please note that places are first come first serve.