Online Round Table | Cultural attractiveness: supporting, developing, and leveraging your brand’s cultural assets

COVID-19 has had a devastating impact on the cultural life of nations, cities and places around the world. Your cultural heritage and cultural sector provide the desired differentiation and attractiveness for people to want to live in, study in, visit, and invest in your place. Join this discussion to share practical advice for supporting the recovery of your place’s cultural attractiveness and find out how other places work with and leverage their cultural sector to tell a strong place brand story.

Join a small group of place branding professionals to explore a mutual challenge or opportunity. These virtual discussions will allow you to network with your peers, sound ideas off each other, and co-create solutions.

Places are limited, please note that places are first come first serve.