Are you ready for a cookieless future? Zeek Coleman, Head of Marketing for Tourism & Hospitality at Adara, explains how Apple & Google’s changes will impact the tourism industry and change the accuracy and availability of travel data. Learn how you can future-proof yourself against these changes.

Mayor Ed Gainey, Pittsburgh

How can DMOs and EDOs pool resources, integrate teams, share data, and collaborate on KPIs to deliver more effective strategic progress? Learn from successful examples of collaboration – from ad hoc MOUs to the full integration of resources and approach.

Kelly Wolgamott, Director of Marketing, Travel Michigan

Patrick Seeb, Executive Director, Destination Medical Center, Rochester Minnesota

Chris Fair, President, Resonance Consultancy

Clare LePan, VP Marketing & Communications, Calgary Municipal Land Corporation 

Michael Edwards, President & CEO, Chicago Loop Alliance

How can you work with developers to ensure better development solutions for your communities and your place attractiveness? Rob Hunden of Hunden Strategic Partners & Craig Davis of Visit Dallas share their expertise.

How can you leverage cultural, recreational, and main street assets to build a strong social fabric for your place?

State and local governments invest in capital development, operations and marketing of convention centers with the expectation of generating positive economic impacts to their communities. They typically measure this impact by estimating the amount of spending of visitors to the convention center. But is that the best way?

From earned media activations to influencer programming and brand partnerships, how can you drive strong messaging, trust, and affinity, and effectively utilise third-parties within your dynamic storytelling?

Ipsos's Mark Blutstein shares latest research on the key drivers encouraging people across the USA & Canada to visit and relocate, and explores what the ideal place proposition would look like.

Don't miss these five quick-fire presentations from places around the world as they share the out-of-the-box thinking that is putting their destinations on the map for tourism, investment, and talent attraction.

Martha Sheridan, President & CEO, Greater Boston Convention & Visitors Bureau

Rachel Ferguson, Chief Diversity & Global Innovation Officer, Visit Philly

Cleo Battle, President & CEO, Louisville Tourism

Across Auckland and New Zealand, the indigenous Māori culture has not only been integrated, but also used as the foundation for a values-based approach to place brand strategy, policy, and place marketing. Discover what has made their approach so successful.

Chris Fair, President, Resonance Consulting