If you have a great story to share with our audience of place leaders, or would like to nominate a speaker - please email Clare
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08:30
Registration
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09:00
Welcome and intro to the day
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09:15
Structure, change management and collaboration
In this session, you’ll learn from…
- A keynote perspective on tourism, culture, and economic prosperity
- A leadership panel focusing on managing change: breaking down the silos and making new collaborations work
- A case study demonstrating collaboration between tourism and economic development
Confirmed speakers will include:
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10:30
Refreshments
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11:00
Making sense of ‘place layering’ – harnessing the power of place branding to create simplicity from complexity in a multi place environment
- Defining a place brand and how this contributes to regional economic development
- How a city region, region or county brand adds value to the places within it
- How to present place collectively as a region or county with diverse assets
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11:40
Breakout sessions
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11:40
Place Marketing
Promoting heritage assets without creating a pastiche reputation
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11:40
Economic & tourism development
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12:15
Lunch
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13:30
Breakout sessions
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13:30
Place Marketing
AI and place marketing
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13:30
Place Shaping
Building more successful night-time economies
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14:05
Round table discussions
Join a small group of place and place marketing leaders to focus on the topic of most interest to you. Discussions moderated by our expert partners and representatives of the national organisations responsible for driving investment and talent attraction and for developing international tourism.
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15:00
Comfort break
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15:20
Giving voice to your communities & re-building place attractiveness
In this session you’ll learn from…
- A case study demonstrating community and citizen engagement in the development of place
- A panel discussion focusing on the best ways to engage the people who live in your place in a vision for the future
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16:15
Presenting the UK on the international stage
Identifying and communicating the UK’s strengths
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16:55
Summing up and key takeaways
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17:00
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