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In partnership with GREAT Britain, Visit Britain and the Department for International Trade, City Nation Place UK will provide a new Forum to bring national, city and regional teams together to focus on how strategic place branding and marketing can drive economic development.

From Nation to Neighbourhoods, through case studies, expert presentations and panel discussion, the Forum will address issues such as:

  • How the national, regional and city brands work together
  • What impact Brexit is having on international perceptions of the national, regional and city brands – and how a place brand strategy can manage these for the better
  • How an umbrella place brand strategy can drive citizen engagement, tourism, talent attraction, and investment – for places of all sizes and budgets
  • How to foster better collaboration between citizens, public and private stakeholders around your place brand to drive economic development
  • Placemaking as place marketing: development strategies that have an effective impact on citizens, visitors and investors
  • Funding place branding and marketing: alternative approaches
  • Identifying tourism markets offering the most potential for UK places
  • How to implement digital-savvy place marketing
  • Leveraging events and cultural heritage in your place branding and marketing strategy
  • Understanding how collaboration between places can yield greater results

PLUS: You will have the opportunity to meet with representatives of the GREAT Britain campaign, Visit Britain and the Department for International Trade to find out more about the help and support they can provide to your own place brand and marketing strategy.

Why is this event so important?

Hear from Conrad Bird, Director of the GREAT Britain campaign, and representatives from towns and cities across the UK, why the time is right for the UK to focus on place branding


Who should attend?

City Nation Place UK will provide actionable ideas for towns, cities, regions and nations in the UK. Who should attend….

  • Mayoral teams responsible for driving the economic development of their town or city
  • Council leaders
  • CEOs, heads of strategy, CMOs for tourism marketing organisations
  • CEOs & directors of economic development teams
  • Directors of Business Improvement Districts
  • Planning Directors
  • Leaders of Chambers of Commerce working with their location to promote the benefits of location
  • University leaders working with city and regional marketing teams to attract talent and investment
  • Property developers working on place making projects with local authorities

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