In partnership with GREAT Britain, Visit Britain and the Department for International Trade, City Nation Place UK will bring national, city, and regional teams together to focus on how to develop and implement place branding and marketing strategies to drive more successful tourism and economic development.

From nations to neighbourhoods, join us in Birmingham on 14 May to ensure that your place brand and marketing strategy benefits from the innovative ideas and best practice advice that will be shared – you will leave the event with all the information and inspiration you need to develop and implement a successful strategy to ensure your place stands out on the map.


Reasons to attend:

  • Hear how international perceptions of the UK are changing, how international investment decision-making process work and, and how places across the UK can harness the power of the GREAT Britain brand more effectively.
  • Learn from the experience of Liverpool, London, and Wales at leveraging city to city collaborations to attract international attention
  • Pick up tips on fostering private and public stakeholder collaboration around your economic and tourism development vision from Coventry, Scotland, and Nottingham
  • Hear the latest research from Visit Britain identifying tourism markets that offer the greatest potential for UK places and join round table discussions to contribute your ideas and develop a concrete action plan
  • Join a workshop session led by the Department for International Trade designed to foster smarter digital marketing approaches to attract inward investment
  • Hear how Marketing Edinburgh has responded to a funding crisis and plans to implement the UK’s first tourism tax
  • Visit the GREAT Britain clinic to meet with senior representatives of the GREAT, Visit Britain and DIT teams to discuss your own place’s questions and find out how these central bodies can help you.
  • And learn from Eindhoven….. an international case study and a turn-around story: find out how this city turned around its fortunes after the collapse of its manufacturing sector and transformed itself into an international city of design – creating jobs, attracting talent and investment, and growing its tourism revenues

PLUS speakers from Altrincham, Belfast, Bristol, Cheshire West & Chester Council, Glasgow, Harlow, Hull, Kent, Lancashire, Manchester, and Waltham Forest will share their experiences of engaging citizens, working with private sector stakeholders, collaborating with educational establishments, improving digital marketing, evolving their brand proposition, developing innovation clusters, and leveraging culture to attract tourism, talent and investment.

Why is this event so important?

Hear from Conrad Bird, Director of the GREAT Britain campaign, and representatives from towns and cities across the UK, why the time is right for the UK to focus on place branding

Speakers


Who should attend?

City Nation Place UK will provide actionable ideas for towns, cities, regions and nations in the UK. Who should attend….

  • Mayoral teams responsible for driving the economic development of their town or city
  • Council leaders
  • CEOs, heads of strategy, CMOs for tourism marketing organisations
  • CEOs & directors of economic development teams
  • Directors of Business Improvement Districts
  • Planning Directors
  • Leaders of Chambers of Commerce working with their location to promote the benefits of location
  • University leaders working with city and regional marketing teams to attract talent and investment
  • Property developers working on place making projects with local authorities

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