In partnership with GREAT Britain, Visit Britain and the Department for International Trade, City Nation Place UK brought national, city, and regional teams together to focus on how to develop and implement place branding and marketing strategies to drive more successful tourism and economic development.

From nations to neighbourhoods, the conference in Birmingham on 14 May ensured that our delegate's place brand and marketing strategy benefitted from the innovative ideas and best practice advice that was shared – our delegates left the event with all the information and inspiration they needed to develop and implement a successful strategy to ensure their place stands out on the map.

Very good event - great talks & networking, with useful and inspiring content.

Caroline Broadway, Head of Marketing & Communications, West Midlands Growth Company

7 key takeaways from the City Nation Place UK conference:

  • The UK is a soft power superpower. This can be leveraged – but not controlled.
  • It’s obvious that collaboration between places in the UK for tourism attraction is beneficial – but it is also valuable to balance collaboration and competition for investment promotion.
  • It’s increasingly all about the data - but we’re not sure who’s worked out how to use it, when to share it, or how to be effectively data reactive.
  • KPIs on the other hand should not be all about the hard data: don’t ignore the emotional impact.
  • Places are social, place making should enable those connections, and place branding should connect better with place making.
  • It’s important to disconnect place from politics, but ensure that place branding is connected to policy.
  • Place branding practitioners should be prouder of their marketing heritage and be clear what they mean by the power of the place brand.

You can read more about the key learnings from the City Nation Place UK conference HERE

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Highly relevant content. Excellent case studies. Engaging speakers.

Sally Coleman, Strategic Tourism Manager, Leicestershire County Council

2019 speakers included:

Fantastic, inspiring, informative and insightful - I was very impressed!

Kathryn Hobbs, Commercial Marketing and Communications Manager, Aylesbury Vale District Council

Who attended?

City Nation Place UK provided actionable ideas for towns, cities, regions and nations in the UK. Who attended….

  • Mayoral teams responsible for driving the economic development of their town or city
  • Council leaders
  • CEOs, heads of strategy, CMOs for tourism marketing organisations
  • CEOs & directors of economic development teams
  • Directors of Business Improvement Districts
  • Planning Directors
  • Leaders of Chambers of Commerce working with their location to promote the benefits of location
  • University leaders working with city and regional marketing teams to attract talent and investment
  • Property developers working on place making projects with local authorities

I would definitely recommend that senior leadership colleagues and politicians attend this event.

Sue Brandom, Inward Investment Officer, Harrogate Borough Council

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