09
Nov
Using events as a launchpad for your future ambitions
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The Dubai 2020 Expo overcame the challenges of the pandemic and provided a soft power boost to Dubai’s reputation on the world stage. But what comes next?
- Why the Expo is a key part of Dubai’s urban development plan and what this means for the city’s future ambitions
- How the Expo’s legacy will lie in the success of delivering growth in innovation and entrepreneurship
- What lessons have been learned that can be applied to the hosting of international events
Speakers
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Sholto Douglas-Home is a marketing and communications leader with extensive professional and operational experience across multiple sectors, including Tourism & Entertainment, Media & Telecoms, News & Financial Information and Recruitment & Staffing.
As Chief Sales, Marketing and Communications Officer at Expo 2020 Dubai, Sholto was responsible for sharing Expo 2020 Dubai with the world. A global triumph that welcomed more than 24 million visitors, Expo 2020 was the first World Expo held in the Middle East, Africa and South Asia region and the most significant global gathering to take place since the start of the pandemic. Sholto is now helping continue its legacy, working on the October 2022 launch of Expo City Dubai – a clean, green, tech-enabled district, packed with educational, cultural and entertainment offerings, and host of the United Nation’s COP 28 Summit in 2023.
Sholto joined Expo 2020 after 12 years as the Chief Marketing Officer of Hays, a UK-listed global recruitment services firm. Prior to Hays, Sholto was Global Head of Brand and Marketing Communications at Thomson Reuters, before which he held senior marketing roles at BT Group. After graduating in Management Sciences from Warwick Business School, Sholto started his career in advertising, working for three major communication groups – Publicis, IPG and Omnicom.