Ruta Nemunyte Director of Marketing & Communication Invest Lithuania

Rūta Nemunytė is the Director of Marketing and Communication at Invest Lithuania, the country’s investment promotion agency responsible for attracting companies from high-value-added sectors, supporting them in the long run, and improving the country’s business environment.

Together with her team, Rūta is in charge of developing two country brands – Lithuania for business (Invest Lithuania) and Lithuania as a career launchpad (Work in Lithuania). Seeing how much of a game-changer talent attraction can be for international companies, six years ago Invest Lithuania launched Work in Lithuania – an initiative dedicated to encouraging highly-skilled professionals living abroad to build their careers in Lithuania. Work in Lithuania is equipped with a standalone team, dedicated to analysing labour markets, providing guidance and support to companies, running talent attraction campaigns and marketing Lithuania as a prime career destination.

Rūta also was part of a temporary think-tank assembled to develop Lithuania’s brand strategy “Lithuania co-create”. The strategy was rolled out in 2021, with Business + Innovations as one of its core pillars.

Before joining Invest Lithuania, Rūta spent 10+ years in advertising, first at McCann Erickson Vilnius (currently, TRUTH.), and then at DDB Vilnius. She holds a BA degree in Communications from Concordia International University.

Camilla Bark Director of Marketing and Communications Invest in Skåne

Camilla Bark is Director of Marketing and Talent Attraction at Invest in Skåne, the official trade and investment promotion organisation for Skåne, the southernmost part of Sweden.

Invest in Skåne help international companies invest and expand in the region, and attract valuable talent to secure a skilled, diverse and competent workforce in Skåne and the Greater Copenhagen region.

In addition, Invest in Skåne has the task of promoting Skåne and the Greater Copenhagen Region internationally as an attractive, dynamic and world-class region for business, research and innovation, and which provides a gateway to, not just the Nordics, but Europe as a whole. Camilla leads a team responsible for marketing, communications, PR and talent attraction/retention. She holds a double Bachelor degree in Business Administration and Human Resources (with a focus on Competence Resourcing) and has several years of experience working with international marketing and branding within B2B as well as competence resourcing and Employer Branding.

Amy Guttmann Director of Marketing & Brand Strategy Metro Denver Economic Development Corporation

Amy Guttmann is a marketing and strategy lead, freelance creative director, brand storyteller and communications expert with 20 years of experience guiding integrated campaigns. Specializing in public and social issues for nearly two decades, she began her career at SE2 – a communications and marketing firm focused on building public will. Through their proprietary approach, Amy worked to influence awareness, perception and behavior – ultimately supporting positive change on issues with impact. (Think education, energy, public health, inclusion and identity, housing, workforce development, telecommunications and transportation.) Amy’s marketing expertise spans everything from brand strategy to large-scale advertising and culture change campaigns, to audience segmentation and targeted messaging efforts, to a global diversity and inclusion initiative for a Fortune 100 company.

Since 2019, she’s put her expertise to work for the Metro Denver Economic Development Corporation – the first regional economic development authority in the United States. Amy plays a pivotal role in the EDC’s strategic planning, regional brand engagement, and the domestic and international marketing of the Metro Denver region and its key industry verticals – including aerospace, financial services, healthcare, IT/software and outdoor recreation.

In 2021, Amy launched The Elevation Effect, the business and lifestyle brand for Metro Denver – a service area that accounts for 80% of the Colorado population and 85% of the state GDP. Core to the region’s attraction and retention efforts, the brand uses Colorado’s iconic mountains as a metaphor for what it’s like to live and work in the Centennial State – a place where companies and talent dream bigger, collaborate more, and refuse to choose between a rewarding career and an unmatched quality of life.